8 Things To Know About Advertising On Directories
1. Populate your business Name : Once you have enlisted your business name in the directory, it will start reaching out to
potential customers immediately.
2. Use Social Media : Social media is a great platform for advertising and marketing your products. This is because no matter
your niche, your target audience is definitely using social media and they’re ready to engage with you on those platforms.
People love interacting with brands on social media. Which is awesome, because not only does it build brand awareness and
bring you more website traffic, but it also develops trust while getting your Products name out there.
For example, hashtags are an excellent tool to help generate some quick and easy interactions and visibility. You can use
hashtags on most social media channels like ‘X’, Instagram, and Facebook. Brands using hashtags see an average of a 50%
increase in engagement, too.
3. RUN A “BEST OF” CONTEST : Another popular way to Advertise / Market your products is to hold a contest that asks people to
vote on their favorite businesses / products in your niche.
It may take more work, but having the public vote is fantastic for business growth because :
Businesses will share the contest with their customers by word of mouth and invite them to vote.
You can see more traffic as voters visit your website.
Your brand will get more exposure as people share the contest on social media asking for votes.
You can grow your email list by asking for the email address of everyone who votes.
Your other listings will get exposure and notoriety if they’re “nominated” in a certain category, building trust with your
Customers.
4. USE GOOGLE ADS / Sponsored link : When using Google Ads to promote your products, it’s important to understand the power
of keyword targeting. By choosing the right keywords, you can make sure your ads are shown to the right people, who are
searching for the type of products or services your company offers. Google Ads also allows you to set your customized budget,
so you can control your expenses and ensure that you never pay more than your monthly cap.
5. TRADE FREE ADVERTISING : If paying for advertising is out of your budget, or you’d like to learn how to promote an online
advertisement for free, bartering can be a solid option.
6. WRITE BLOG POSTS FOR your products :
@ Get traffic to your website by getting in front of a new audience.
@ Build a strong reputation with search engines that helps you rank higher.
@ Find leads that are already visiting sites within your industry and expressing interest.
@ Gain authority by sharing your subject matter expertise.
@ Build relationships with other thought leaders in your field.
7. EMAIL YOUR SUBSCRIBERS : Email marketing may be an ideal marketing tool for promotion / advertisement of your products.
It’s easy to see why email is one of the most powerful ways to drive engagement for your business.
8. PROVIDE DOOR STICKERS TO STOREFRONT CUSTOMERS : Printing and giving stickers to your customers is an exceptional marketing
tactic if you’re running a business. In an increasingly digital world, this tactic is a great way to get a step ahead of the
competition.